Event FAQs
FAQs
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Registration
How do I register to attend Winter Conference in person?
Visit WinterConference.heartland.com and select Register from the homepage or navigation bar.
Important: In-person Winter Conference registration and virtual doctor registration are not completed through Homeroom. Homeroom is only used by PMOs and Hygienists registering for their custom virtual Winter Conference Summits on Friday, December 4.
What is the registration deadline?
Can I attend virtually?
Virtual programming is available for select groups, including supported doctors, Hygienists, and PMOs.
- Supported Doctors: Visit WinterConference.heartland.com and select the Virtual Supported Doctor registration path.
- Hygienists and PMOs: Register in Homeroom by searching "Virtual 2026 Winter Conference."
These virtual experiences include select sessions streamed live from the Winter Conference.
What information is included in the registration form?
The registration form includes three key sections. Once you submit your registration, you will receive a confirmation email with your registration details. Save the confirmation email to reference your confirmation number and session selections.
- Personal information: Attendee information and, if applicable, your guest's name, email address, and mobile number.
- Hotel information: Your arrival and departure dates. If you plan to stay outside the Thursday, Friday, and Saturday program nights, those additional nights are your responsibility, and a personal credit card will be required to hold the reservation.
- Travel information: Airfare requests for you and your guest, if applicable. If you are driving and eligible to rent a car, you can also submit that request during registration.
How can I sign up for sessions?
You'll select your breakout sessions during registration. You'll also confirm whether you and your guest, if applicable, plan to attend general sessions and evening events.
Breakout seating is limited, so register early for the best selection.
How do I know what the different breakout types are?
Breakouts are organized into three formats: Lectures, Clinical Seminars, and Workshops.
Lecture (75 minutes) – A focused session on a clinical, business, or leadership topic featuring best practices, evidence-based research, and practical takeaways.
Seminar (3 hours) – A deeper dive into a clinical topic, with additional time for discussion, questions, and application.
Workshop (75 minutes) – An interactive, hands-on session where attendees can practice techniques, test protocols, and apply what they're learning in real time.
How do I know if I need a clinical session that’s labeled Novice, Intermediate, or Advanced?
Use the descriptions below to choose the clinical session level that best fits your experience and learning goals. Select the level that best matches your experience and what you want to gain from the session.
Novice: Best if you understand the basics but are looking for a refresher, additional confidence, or updates on current approaches.
Intermediate: Best if you have experience with the procedure and want to refine your technique, work through common challenges, and learn what's new.
Advanced: Best if you have strong experience and are ready to expand your skills, explore more complex cases, and learn advanced techniques from peers and experts.
Can I bring a guest?
Yes. Heartland attendees may bring one adult guest age 21 or older. In addition to general sessions, guests are invited to attend the Supplier Social, Holiday Party, and, if applicable, the Shareholder Celebration.
Your guest must be included in your registration. Once onsite, guests will need to check in and pick up an event badge to access evening events and any general sessions they would like to attend.
Can I bring any Heartland employee as my guest?
Am I able to bring my children to the conference?
Children are welcome to travel with you and may stay in your hotel room at your expense. However, Winter Conference is a professional, adult event designed for registered Heartland Dental attendees and registered adult guests age 21 and older.
Children are not permitted to attend conference sessions, evening events, meals, receptions, snack breaks, or other conference-sponsored activities or hospitality. This includes stopping by conference spaces for food, refreshments, or portions of an event.
Are there childcare providers who can watch my children during evening events?
How can I make changes to my registration?
Visit the registration website and select Already Registered under the Registration button. Enter the email address you used to register and your confirmation number.
Many registration details can be updated directly. If you need to change a field that cannot be edited, email ++WinterConference@heartland.com++ for assistance.
What if I need to cancel my registration?
You may cancel your registration using the modification link in your confirmation email or by contacting WinterConference@heartland.com.
Note: The Heartland Dental University education course cancellation policy applies.
Continuing Education
Is there CE available?
Yes. Most lectures and hands-on sessions offer 1.0–1.5 CE credits. A limited number of seminars offer 3.0 CE credits, which may be especially helpful for supported doctors in select states who report credits through CE Broker.
Seminar options are available on both days of the conference.
Do I have to register with my Heartland email to receive my CE credits in Homeroom?
Yes. CE credits will be uploaded to the Homeroom account for attendees who are present for the full session.
Please allow at least three weeks after the conference for credits to appear in Homeroom. Because of the year-end timing, attendees should not rely on Winter Conference credits to meet minimum licensure requirements.
For CE questions, contact CE@heartland.com.
Travel
Is there a direct number to help with travel questions?
For Winter Conference travel questions, contact The Travel Team, Heartland Dental's booking agency:
Phone: 877-617-4170
Email: ++HDevents@thetravelteam.com++
How is travel handled for me and, if applicable, my guest?
Submit airfare requests for yourself and your guest, if applicable, as part of your Winter Conference registration.
If you do not provide specific flight selections, The Travel Team will email flight options within 72 hours of registration. Flight options and pricing are valid for 24 hours, so please respond promptly to help secure your preferred flights and fares.
Who pays for travel?
Airfare for you and your guest, if applicable, is allocated to your office or cost center.
Please refer to the company's Travel & Entertainment policy for coverage of other travel expenses. Guest expenses beyond airfare are the guest's responsibility.
Can I book my flights without using Concur or the outside travel agency?
Per company policy, attendees are highly encouraged to use Concur when traveling alone or The Travel Team when traveling with a guest.
Using these booking options helps Heartland Dental capture travel data used to negotiate airline discounts and ensures both attendees and guests have access to travel support.
Do I submit my travel request through Heartlink?
No. Please submit airfare requests using the flight request section of the Winter Conference registration form.
This sends your request directly to the outside travel agency supporting Winter Conference and allows Heartland Dental's internal travel team to focus on travel needs for other events.
How are costs handled if children travel with me?
Travel expenses for children may not be charged to the office or cost center.
You may submit flight requests for children during registration, but a personal credit card will be required before The Travel Team completes the booking.
Please remember that children may not attend Winter Conference sessions, events, meals, or activities.
Hotel Rooms
Is there a hotel room block available?
Yes. Heartland Dental has hotel room blocks at the Orlando World Center Marriott and Caribe Royale.
Rooming lists will be created based on the information you provide during registration. Hotel assignments are based on the attendee's role.
How will I know which hotel I am assigned to?
What if I want to add an additional room to accommodate others traveling with me?
If I book an extra room on my own at the Marriott or Caribe, how do I get the Heartland negotiated rate?
If I book a hotel room in a different location, can I get any part of it reimbursed?
Cost
What is the cost for in-person attendance?
An allocation of $2,100 will be made to the offices of supported doctors in December for those attending in person.
The allocation covers:
- Up to three hotel nights during program dates beginning Thursday, December 3
- Meeting materials
- Continuing education
- General Sessions and breakout sessions
- Provided food
- Entertainment
- Evening-event access for the attendee and one registered adult guest
What costs are associated with bringing my guest?
What is the virtual attendance cost?
Virtual attendance is $500 per supported doctor.
Supported doctors who register for in-person attendance and switch to virtual within 14 days of Winter Conference will be charged $1,200, in line with the HDU Cancellation Policy.
Virtual Winter Conference programs for Hygienists and PMOs are offered at no cost to the office.
Attire
What are the attire guidelines for daytime sessions and events at the Winter Conference?
Daytime attire is business professional. Examples include a suit, sport coat, long pants, dress, closed-toe shoes, or dressy sandals.
Winter Conference takes place in a large conference space, and some locations may be up to a 10-minute walk apart, so please plan footwear accordingly.
What is the attire for the evening events?
Friday (Supplier Social): Business professional attire, as this event takes place immediately after the final conference session.
Friday(Shareholder Celebration): Country Club Resort attire.
Saturday (Holiday Party): Formal attire, such as a nice suit, tuxedo, evening gown, or cocktail dress.